| To: Brief Comparaison : ActiveCampaign vs. Mailchimp. Which one should you use? [2023]
Mailchimp and ActiveCampaign go beyond email creation, offering everything from a landing page builder to marketing automation. So which one triumphs ?
Here is a little brief comparaison, that concludes which service is best, and to whom.
Ease of use :
Mailchimp : Incredibly simple, with lots of guided help
ActiveCampaign : Steep learning curve (but lots of advanced features)
Customization :
Mailchimp : Basic customization for most features
ActiveCampaign : Anything you want to customize, you can
Marketing automation :
Mailchimp : Customer journey-based automations, solid email automations, basic A/B testing
ActiveCampaign : Advanced automation and testing for email, SMS, and website; see multiple automations on one map
Pricing :
Mailchimp : Free tier available; highest plan assumes 10,000 contacts
ActiveCampaign : No free tier available, but you get more bang for your buck
So in the end, as a conclusion..
Mailchimp is simpler - and better for newbies to email marketing.
but if you’re in the game, ActiveCampaign gives you more tools and range to play with.
wich service to whom ? :
Choose Mailchimp if:
Your budget is $0 and You're just getting started with email marketing
Choose ActiveCampaign if:
You’re looking for advanced features – marketing automation, CRM, list management, and so on – and have the budget for it, then ActiveCampaign without hesitation.
Code for the winner Activecampaign :FCBXJ259
https://www.activecampaign.com/?_r=FCBXJ259,
Thank you for reading this far.
Your friendly neighbor, spidermo |